As the sponsor of a Name-This-Company Contest, I?ve been watching suggestions come in by the dozens every day. Unfortunately, the great majority of names submitted so far do not pass ?go.? A good company name is not only catchy and evocative, but also pronounceable, spellable and not likely to backfire because of unsavory associations.
Since the contest offers a prize of $100 for the best business name submitted, along with the chance to become a professional ?namer,? getting paid to think up new product names, new company names, tag lines and ad slogans, I would guess that the same flaws occur when company owners or managers sit down to think up a new name for their own business.
So here?s a quick quiz to sensitize you to important factors in potential compa View the rest of this article
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