Sunday, December 23, 2007

Is That My Butt? Secrets to a Powerful Headline

Is that my butt? Now that's an interesting question. But to
be quite honest I'm not concerned with my butt. Not your
butt. Not any one's butt.
But...
The question sure got your attention. Just like it got mine.
And that is the purpose of a powerful headline.
Let's start this story from the beginning:
Here I am sitting at the doctors office. I'm waiting for
my wife to get done with her check up. And no, we are not
expecting a baby, thank you.
Anyway... Here I sit. Notebook in hand. I brought it to
write some content for a new website. So I'm looking around
just waiting (hoping?) for the creative juices to start
flowing.
You know how it is waiting at the doctors office. I started
staring at all those magazines View the rest of this article


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