Advertising Industry a Reflection of the Times

Advertising is one of the few industries that not only acclimates to changes in public perception but institutes them as well. What we as a population purchase is often more a reflection of what’s sold to us than what we want or need. In fact, it’s the perception of need that drives the advertising industry.
If the average person performed an analytical cost/benefit analysis on the purchase of a thinner phone, a faster computer or the latest pair of sneakers, savings accounts everywhere would be earning low interest yields on much more substantial nest egg. Unfortunately, analytical thinking has no part in our collective conscience when it comes to making purchases, at least for the average consumer. Instead, we are readily convinced of which new songs we lik View the rest of this article