House for Smell: The Powers of Odors in the Real Estate Business

Have you smelled your house lately?
If it's a perfume you're buying, then there's certainly good sense in smelling it first. But if it's a house, what then?
Obviously, people usually buy houses because they look great, seems comfortable, is fully-furnished and well-taken care of, lies in a good safe neighborhood, is close to the workplace, has a good seaside view, etcetera, etcetera, among many other factors. But, curiously enough, smell is not one of them.
Indeed, people often take smells for granted. This is because we register the world mostly through our sense of sight, unlike animals which predominantly rely on their olfactory sense for survival (hunting food, and detecting enemies and prey). For us humans, we only notice smells when they're offensive, View the rest of this article