Advertising Your Genes

Customers pick the best product. Women pick the best genes. Well, not quite.



Every soy sauces claim to be number one.



Who knows which one is?



Consumers do not pick which one is best. Consumers pick which one looks best.



Well, you see, like anyone in the world, women do not pick the best genes. Women pick the best looking genes.



How do they know?



All products, including sperms, require advertising. That advertising can actually hurt gene pool, or even life survival. However, if the advertising can improve women�s impressions on the males, some males will do it.



Let�s examine the peacocks elaborate tail. Those tails actu View the rest of this article