My first answer to that would be… who really knows? It’s a very elusive term thrown around by about all the car manufacturers’ and car dealer’s marketing departments. You know after many years in the business, I’m not sure I could tell you precisely what true dealer invoice or what is termed ‘dead cost’ is on any particular vehicle. I’m sure the owner or the ownership group could somehow calculate this elusive dollar figure but most of us humans will continue to search for the ever elusive animal we refer to as dealer invoice.
To say this term is a bit misunderstood is a rather large understatement. Maybe that’s why it works so good for the folks in the marketing department. Many potential car buyers assume that what they uncover on the int View the rest of this article
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