Amazon.com does it, and a few other very big companies does it, creates individual Google Adwords for ALL their products. In my role as CEO for eLounge (a new and upcoming Scandinavian Internet Bookshop) I have spent the last year trying to figure out a way to do the same with our own products without having to pay an advertising company $ 10-100.000 to create and control all the adverts.
The advantage of adverts on Google is that you only pay when people clicks on your advert (we typically pays around $ 0,09 per click).
My experience from Denmark and USA says that this kind of adverts have a click rate on around 0.2%. So that for every click your advert has been exposed to about 500 people.
It took hundreds of hours to figure out how to build View the rest of this article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment