Cross selling software for higher sales

Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one. Cross selling involves five fundamentals:

• You have to know your products very well.
  
• You have to know your clients. To get the best results identify which customers are your best target.
  
• Ask questions and listen for clues.
  
• Pay attention to clients’ needs and only suggest relevant products.
  
• Suggest, don’t impose. This way clients will feel comfortable and more likely to accept your offer.

Most of the time, cross selling is a natural process, involving a simple operation: View the rest of this article