Added Value: Why Making Room in Your Overhead for Added Value Will Boost Your Bottom Line.

Allison Hope Added value can be a tricky, but invaluable component to your marketing efforts. If you are trying to drive sales, registration, advertising, or even just traffic to your site, added value is a powerful technique that can help you reach your maximum business potential. Added value means extending the products or services you offer in the way of free add-ons - in the form of intangible or tangible items known as premiums - to reel potential business in. For instance, if you are selling subscriptions you can offer a free product or a complimentary additional issue of your publication. You can offer extended access to your site if you are selling content behind a pay wall, or a couple of free bonus days for paid web advertising. These techniques will increa View the rest of this article