Saturday, August 11, 2007

Swiss Ingenuity – Victorinox Swiss Army Knives

Karl Elsener created the Victorinox, Original Swiss Army Knife in 1897. He never could have guessed how it would become a worldwide icon for function and durability. The inspiration for the products comes from a dedication to listening, hearing and evolving their designs to reflect the lives and values of the consumers. They are perfect gifts for college students to corporate executives, and are often the first choice for corporate gifts. Victorninox believes it is not enough to provide raw function and utility. They believe that it is the beautiful design that brings their products to life and continues to inspire the extraordinary brand loyalty of consumers for the product. Master Cutler Karl Elsener started his cutlery factory in 1884, in the village of Ibac View the rest of this article


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