Money Can’t Buy Everything: Yahoo!Search Considers Ad Quality in New Ranking Model By Julia Lundy On February 5, Yahoo! launched its new search marketing ranking model in the U.S. It was the final installment of Yahoo!'s new enhanced search monetization platform, commonly known as Panama. Originally, Yahoo!Search Marketing worked solely with a bid-to-position model, whereby a higher bid resulted in a higher rank for an ad in paid search results. However with the new model, Yahoo! will use an algorithm where both bid amount and "ad quality" determine an ad's rank in paid search results. Yahoo!'s aim is to pull the focus away from bidding wars and center it on higher quality ads that search engine users will find more relevant. Two weeks ago, in a Yahoo! press releas View the rest of this article
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