Design packaging

In this age of stiff competition, it is the packaging that sets off the product from its competitors. Tablets to baby food, specialty nutritional supplements to detergent powder, any product has even a half chance of being looked up by the consumers only if the packaging is attractive. Therefore, design packaging is an important element of the overall product promotion effort. Packaging design is a great challenge to the designer. As the packaging is the closest visual presentation of a product placed before the user, it has to combine aesthetics as well as functionality. The process of packaging design starts with a study of the product itself. The product has to be analyzed with respect to its key attributes. Some important attributes include age and geographic dis View the rest of this article